What is Research?

Research is the searching of information using sources of your own or someone discoveries for a particular subject.

Types of Research

There are multiple types of research to help find the information that you are looking for:

Primary Research: Primary research is when you do your own investigations towards your study. e.g. Observing peoples behaviour in specific situations, having 1 to 1 interviews, a small focus group of people interested in the product or surveys/questionnaires.

Secondary Research: Secondary research is when you look at other peoples investigations towards the subject you are studying. e.g. Searching the internet, Reading Non-fiction books or records of previous research.

Quantitative Research: Quantitative research is a method of research used when your investigation is focusing on particular answers, limiting your results, so you can use statistics for a better understanding.

Qualitative Research: Qualitative research is a method of research used when your investigations have a focus on a particular subject but with no limits to the results, so you can get more feedback.

Triangulation Research: Triangulation Research is a combination of multiple types of research, mainly the combination of Quantitative and Qualitative research1443723520129

Evaluation

From this task, I have learnt about different types of research and how they can be used. I could use this in the future in my own research.

Sources:

The four types of primary market research | Canadian Entrepreneur Training. 2015. The four types of primary market research | Canadian Entrepreneur Training. [ONLINE] Available at:http://canadianentrepreneurtraining.com/the-four-types-of-primary-market-research/. [Accessed 15 December 2015].

Types of Secondary Data – Reading Craze. 2015. Types of Secondary Data – Reading Craze. [ONLINE] Available at: http://readingcraze.com/index.php/types-of-secondary-data/. [Accessed 15 December 2015].

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