What is a Target Audience

A Target Audience is a group of people that a product is aimed at. e.g. The Legend of Zelda is based around people who like solving puzzles and going on adventures. A target audience is very important to get your product to sell as without an audience, you will have no one to sell your game too, also you can’t really market a game to everyone as not everyone has the same likes and dislikes to a game.

Our Own Target Audience

We was tasked with looking at our game idea from the Careers Blog post (https://rosspreslandbrowngamesdevelopment.wordpress.com/2015/12/01/week-5-careers/) and outline the audience we can target.

Our Target Audience would mostly be fans of the Action-Adventure Genre of games, The games main focus is survival & exploration, so it could also be targeted to fans of those types of games. The game also takes place on an alien planet which could add another target for fans that enjoy the extraordinary and undiscovered locations. The age focus would be around 12+ as the game involves mild violence.


I think the audience is a good choice as there aren’t many games that focus on them particular attributes part from a very selected few. I personally believe that the target audience would enjoy a game like that.